Whole Foods Austin on Pinterest

I’m fascinated with Pinterest. Not just because it’s visual, interesting and useful (and addicting), but because it’s an emerging and surprisingly good tool for businesses. I recently read this article by Lauren Drell on Mashable about how Whole Foods is using the medium to connect with consumers. What I also find brilliant and interesting is that each Whole Foods Market (Austin, Campbell, Tampa) have their own boards. That’s cool! Content and pins can be area-centric.

What do you think of their strategy?